Non GMO

The Non-GMO Project is a non-profit organization focusing on genetically modified organisms. The organization began as an initiative of independent natural foods retailers in the U.S. and Canada, with the stated aim to label products produced in compliance with their Non-GMO Project Standard, which aims to prevent genetically modified foodstuffs from being present in retail food products. The organization is headquartered in Bellingham, Washington. The Non-GMO label began use in 2012 with Numi Organic Tea products.

The Non-GMO Project's stated mission is "to preserve and build sources of non-GMO products, educate consumers, and provide verified non-GMO choices". It provides third-party verification and labeling for non-genetically modified food and products. The project also works with food manufacturers, distributors, growers, and seed suppliers to develop standards for detection of genetically modified organisms and for the reduction of contamination risk of the non-genetically modified food supply with genetically modified organisms. FoodChain Global Advisors, a part of Global ID Group, provides the technical capabilities.